As I was browsing around for iPhone photos on google, I stumbled across this image which has really impressed me and I even remembered a day in which my cousin was showing me this Nokia N95 phone which he had and I was like "wow". The reason this ad came to my attention is because in my previous post I have mentioned that perhaps society attaches such values to the iPhone which are in fact not necessarily the most accurate, for instance the iPhone as one is able to tell from this photo is not the highest technological phone available in the market today. Therefore relating to the question from my previous entry one more time, is the iPhone just an amazing marketing hype which has taken over consumerist societies mind? It is funny because when I remembered my cousin showing me his phone I did remember that I was pretty impressed, but for sure I was not nearly as impressed as when I first got my hands on the iPhone. Now addressing a different question, is perhaps the style of the iPhone in terms of its looks and design one of the reasons for its great success?
Sunday, November 23, 2008
The iPhone Hype
As I was browsing around for iPhone photos on google, I stumbled across this image which has really impressed me and I even remembered a day in which my cousin was showing me this Nokia N95 phone which he had and I was like "wow". The reason this ad came to my attention is because in my previous post I have mentioned that perhaps society attaches such values to the iPhone which are in fact not necessarily the most accurate, for instance the iPhone as one is able to tell from this photo is not the highest technological phone available in the market today. Therefore relating to the question from my previous entry one more time, is the iPhone just an amazing marketing hype which has taken over consumerist societies mind? It is funny because when I remembered my cousin showing me his phone I did remember that I was pretty impressed, but for sure I was not nearly as impressed as when I first got my hands on the iPhone. Now addressing a different question, is perhaps the style of the iPhone in terms of its looks and design one of the reasons for its great success?
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5 comments:
Why would I rather have Armani jeans when my levi's do the same job, look generally the same, are more comfortable and a hell of alot more durable? its the same thing when considering an Apple and this Nokia. brand power... Apple is a fashion statement.
Well, i think the matter here is advertisement that really makes difference towards iPhone's marketing, sort of erasing other devices that offers the same or better technology!
I agree with your blog and lucas's comment. I think the iphone was the original, the innovation that all the companies are "copy catting" (='.'=). so basically because the iphone was the first to come out, all the other competitors cannot compete because apple was the first one to bring out the "crazy" phone. In order for the other companies to catch up to apple they wil have to make a super duper crazier phone! perhaps the blackberry strom? because it looks pretty sweeeeeet! =)
I think the style behind iPhones is a huge selling point. Just like when the ipod came out it became recognized by because of the white headphones hanging from everyones head. That trend has just carried over.Plus a huge marketing campaign and its functions make it desirable.
Yea in my opinion it was all about the style and brand power. Nokia had released their phone even before the iPhone came out therefore really it was all a question of marketing, design and brand. thanks everyone for the wonderful comments.
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